My ODC Campaign

PROJECT: My ODC Annual Giving Campaign
OVERVIEW: Community testimonial driven fundraising campaign.

For the 2018 Annual Giving Campaign ODC highlighted the impact that the organization has on a wide variety of community members.

From staff and faculty to trustees and students, we identified members of the community that were actively engaged in various facets of the organization and ask them to define what ODC means to them.

For this video series, I conducted over a dozen interviews on video that were distributed in email appeals, social channels, the website, and looped on the screens across campus.

The campaign was the single most successful annual appeal ODC had to date, with an increase in both individual donors and the total value of gifts. Additionally, the campaign raised awareness across the campus of the large and diverse community served.